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John Fletcher (Fletch) has been Building Brand Excellence for clients over 20 years.

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Every business has a WHY and it’s often deeper and more intense than you may have explained to anyone in the past. Fletch will help you discover your WHY… and then move on to the HOW.

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Every business’ HOW is distinctively different. What works for a new car dealer does not even resemble the effective strategy for a financial institution or mineral rights firm.

EXPLORE

WHAT IS YOUR BRAND EXCELLENCE RATING?

Definition: Brand Excellence =
The level of influence + respect that a brand
has in the minds of its target market.

Recallable
Brand

Establishing a recallable brand that customers and prospects understand

Enhancing
Respect

Enhancing the respect of your community and target market

Employees'
Importance

Elevating your employees’ pride in where they work, thus generating loyalty and lower turnover

POTENT BRAND EXCELLENCE

Potent Brand Excellence turns transactional customers into relationship customers who become intensely loyal and far more profitable. How to Build Brand Excellence.

Relationships

Review the quality of your existing customer, prospect, and employee relationships.

Current Presence

Analyze your current presence in your target community and industry.

Niche & Messaging

Position you with a marketing niche and messaging that uniquely define you.

Smart Approach

Develop a disciplined and smart approach to promote your business.

CLIENTS & RESULTS

Designing better experiences is a journey.
Here are the stories behind the products.

Fletcher has provided public relations services to help grow the success of the Empowering Seniors Health & Lifestyle Expo, which celebrated its 10th annual event by drawing 3,000 attendees.
Commissioner Gary Fickes
“Build Brand Equity” was the charge from Wendy’s corporate office to every marketing agency within the system. Fletcher’s client was the franchisee in Waco-Temple-Killeen, and grew from 6 to 15 locations during the 15 years of working together.
Wendy's
Fletcher represented the nation’s most prominent pizza maker’s franchisees in Central Texas and parts of Louisiana and Mississippi, developing community partnerships that drove local sales and placing media buys in those markets.
Pizza Hut
Fletcher crafted a smart balance between community partnerships and impactful advertising that led Allen Samuels Chevrolet in Waco to become the dominant Chevy dealer and then the dominant new car dealer of any brand in the market.
Allen Samuels Auto Group
Fletcher provided strategic planning and fulfillment for community partnerships for the Waco Regional Office of H-E-B Grocery. He helped grow the brand presence of H-E-B with school districts, individual high schools, Adopt-A-School programs and university athletic programs.
H.E.B Grocery

DALWORTH

Restoration Team

WBAP

News Talk

AG TEXAS

Youth Scholarship

HOBBS

How Its Made

Leaders are well-known, well-liked, and well-respected.
And, they tend to do far more business.

John Fletcher (Fletch) has invested his life in “doing the first favor” in a relationship. He enjoys asking a new acquaintance, “How may I help you?” And “Who could I introduce you do?”